Category Trends

ADORNED IN KUTCH

Indiastop Campaign 02 Some things are too vivid to blend in-they’re meant to be piled on. Kutch does colour like nowhere else. Bandhani in violet and fuchsia, mirror-work catching light from every angle, embroidery that tells its own story before…

THE BLACK EDIT

Indiastop Campaign 01 Black doesn’t need help. It’s already finished, already sure of itself. So we didn’t try to compete with it-we let it hold the silver instead. The Black Edit is built on one idea: strip the outfit down…